Argos home / bring your home to life
I was the Creative Lead and Designer for the Argos Home: Bring Your Home to Life campaign, working across the idea, presentation, storyboards, shoot and production.
The brief was to encourage people to reappraise Argos Home by positioning it as an inspirational brand that makes people feel proud to have Argos Home products in their homes.
Using three upcoming trends, we created three social films focused on key areas of the home: the living room, dining room and bedroom. The aim was to inspire people at all levels, from complete room transformations to simple refreshes.
The idea was to show all three room transformations within the same space over a 40-second film, demonstrating how these trends could completely change the look and feel of a room without needing to move house or make any drastic changes to the brickwork.
The shoot was particularly meticulous, as everything had to be worked in reverse to achieve the final transformation. I worked closely across the creative and production process to make sure the idea translated from the initial concept through to the final films.
Argos home / bring your home to life / Home hacks
As well as working on the main films, I also created five short, shareable ‘home hacks’ using items from the trends. Again, I worked on the ideas, presentations, storyboards, shoot, and production. These utilised the same technique of working in reverse as the main films. They had to be creative and eye-catching, showing how with a few small touches you can make any space feel more homely.
