Onken

onken / feed your inner happiness

I was the lead designer and art director for the Onken: Inner Happiness campaign. The overarching brief was to create a long-term creative platform, which was achieved with ‘Inner Happiness - that comes from eating deliciously tasty Onken yogurt’. From there, we needed to create an advert for TV and a suite of social cutdowns and assets to extend and amplify ‘Inner Happiness’.

The brief was to ensure customers understood the true benefit of Onken yogurt in a fun, memorable campaign that did not overreach or exaggerate emotional benefits. This needed to excite and boost consideration with a big, confident brand idea that introduced meaning to the emotional benefit that comes from eating flavour-packed Onken yogurt. I worked closely with the creative team on the initial concept and created prop design and stylised animated titles for the main film.

onken / feed your inner happiness / social

I worked on storyboards, the shoot, and the production of a full suite of social cutdowns and social-optimised formats. These were engaging, insight-driven content that demonstrated alternative Inner Happiness moments and the way great tastes make you feel. Working closely with the client, we created a full set of 3D rendered pots that were used throughout the campaign and developed a bold set of colours that worked well both individually and collectively. We collaborated with animal trainers on the shoot to ensure the cat made the right movements with the products. The final assets were created for Meta in-feed & Stories, and LinkedIn.