Smart energy GB responsive site
I was the creative lead, designer, and illustrator for the Smart Energy GB website. We collaborated with an external development company on this project, so I needed to ensure that every decision I made was correct, as the developers were creating a custom CMS for the clients, allowing them full access to maintain and build upon the delivered site.
The site needed to be AAA accessible, requiring detailed planning to create a site that adhered to the AAA rules while still looking clean, fresh, and engaging to a vast audience. The site underwent rigorous UAT to ensure it was easy to navigate and that testers could find the information they needed. The tests returned positive results, with only minor tweaks needed to improve the site.
Overall, the clients were very happy with the outcome of the site, which continues to go from strength to strength. Smart Energy GB’s website won the gold award in the ‘Best Use of Digital’ category in the Energy & Utilities sector of the Digital Impact Awards.
“I think together we have achieved a site that to those in the know is impressively sophisticated, and to those less confident online is easy to navigate and very intuitive. We’ve broken some digital norms and created what I believe will become new benchmarks.”
