DL.jpg

DisneyLife

Disney life creative brief

Create a simple formula to refine the Disney Life brand (static) creative that can be used across partnerships, retail etc. 
The main output, is to communicate multi IP/breadth and depth of service content, but in a polished Disney way.
Design needs to be easily adapted for different IP to work across large format retail pieces, and small digital. Things we want to see:

• Example of a character line up

• Example of how that might work for digital formats

•  Example of how it could look next to a partner shout out.
The example to use is First Utility ie. Sign up to First Utility
and get 6 months free of DisneyLife
 


The Greatest Escape

Focusing on separate characters ‘escaping’ from their worlds.


Join the Celebration

Focusing on the celebration that is DisneyLife and everything it contains.


Entertainment in colour

Focusing on bright colours & what entertainment DisneyLife offers - taking inspiration from the avatars on DisneyLife.