Guinness Storehouse responsive site
I redesigned the Guinness Storehouse website while at AMVBBDO. The site was reimagined to cater to users who think differently about purchasing. This meant that both a user who wanted information quickly and a user who wanted to be immersed in the world of Guinness would be equally satisfied by the site experience. The site was designed responsively so that the same user experience could be accessed on desktop, mobile, and tablet.
The core idea focused on creating an immersive site that gave users a sense of the building and the experiences within. To aid this, I mirrored the Storehouse’s architecture in the site navigation, allowing users to take a virtual tour to motivate them to book a ticket. To support this, we shot all the photography to work as a full-screen backdrop to the site, adding animation and movement on interaction.
Bespoke site navigation
Example pages
