AVON LIP TATTOO
I was the lead designer and art director for the Avon Lip Tattoo campaign, working on the idea, presentation, storyboards, shoot, and production. The brief was to advertise Avon’s latest product, the Lip Tattoo pen, and to reach a much younger audience while reminding them that Avon is a brand they can buy and enjoy.
I worked closely with the creative team and the client to ensure the look and feel of the campaign were consistent with the aesthetic Avon had already created for their brochure. This included choosing fonts, colours, and designs used throughout the film as well as the end frames.
AVON LIP TATTOO: social
Below is an example of some of the social assets to support the campaign films. These consisted of high-resolution stills and designed assets to reinforce the main message.
AVON LIP TATTOO: ‘HOW TO’ films
I was also the creative lead and art director for the Avon Lip Tattoo ‘how-to’ films, working on the idea, presentation, storyboards, shoot, and production. The brief was to create a series of four films that Avon could share online to demonstrate the various styles that can be created using the product. We used two of the female models from the main films for consistency—they were great to work with and really helped us create these fun, fast, and informative films.