RNIB - design for everyone
This award-winning campaign aims to highlight the challenges blind and partially sighted women face when using pregnancy tests, and why a more universal design is required. I was fortunate enough to work with the creative team on this campaign, bringing this brilliant idea to life.
Campaign film
DOOH & Print ads
The campaign’s digital, out-of-home, and print ads were another pivotal part of the effort. They express the same private versus public struggle that people with sight loss face when taking a pregnancy test, and feature bold statements such as ‘Patti is having sex again’ and ‘Sam’s period is late’.
